OUR MISSION

Capital exists with a purpose: to create eyewear for the man and woman who appreciates an updated take on classic design, quality craftsmanship and a commitment to community.

We want to inspire a generation, both with great design and in our support of entrepreneurs. A vital part of our economy, entrepreneurship encourages innovation and personal growth and gives us daring new ideas and products. Support of the local economy is at the heart of our brand, and in our very name.

DEFINING CAPITAL

A percentage of every Capital Eyewear purchase made goes towards our Capital Fund. Each quarter we select nominated entrepreneurs within our digital community to receive a Capital grant to further develop their business, and we give them the essential mentorship and strategic help that they need to take their idea to the next level.

We want to redefine what “capital” means to you. Most commonly thought of as money, or profit, as with “capitalism,” we identify with another definition of the word: “The best, first-rate.” We believe in capitalizing on the moment and the day and we believe in living an inspired life, in style. Welcome to the new state of Capital.