Since 1996, "Wear Something Rare" has been more than just a boutique; it's a sanctuary for fashion aficionados seeking the extraordinary. Founded on the principle that true style is born from individuality, Wear Something Rare stands as a beacon for those who dare to defy the mainstream.

in the heart of SOMA District, San Francisco, California, Wear Something Rare has been a cornerstone of the fashion scene for over two decades. It’s more than just a boutique — It’s a non-profit collective space for unique designers, fostering creativity and innovation. Here, emerging designers are nurtured and honed through our internship program, ensuring that the legacy of craftsmanship continues to thrive.

Led by a team of dedicated fashion enthusiasts, Wear Something Rare is committed to celebrating the unique and the exceptional. Each garment tells a story, woven from the threads of innovation, craftsmanship, and individuality. From avant-garde couture to vintage-inspired creations, the collections housed within Wear Something Rare offer a glimpse into a world where fashion knows no bounds.

At Wear Something Rare, every piece is a work of art, meticulously crafted to stand apart from the crowd. It's a haven for those who seek to express themselves through their wardrobe, embracing the beauty of rarity and the power of self-expression.